YOU DON’T NEED MORE WILLPOWER.
YOU NEED AN ICON.

Eat better. Recover Faster. Train Smarter.

Your Icon tracks it all - powered by real coaches, available anytime.

App screenshot on a phone
Personalised Plans
Track Everything
AI-Powered Chat
Expert-Crafted Icons

Personalised Plans

Get training and nutrition plans tailored to your body and goals.

Track Everything

Monitor your workouts, nutrition, recovery, and consistency in one place.

AI-Powered Chat

Ask questions, get motivation, and receive instant feedback from your AI coach.

Expert-Crafted Icons

Choose from a library of icons crafted by qualified fitness professionals and athletes.

BUILT FOR EVERYONE

From Day 1 to Day 100 goals, your Icon adapts to your fitness and your world – not the other way around

THE NEWCOMER

Starting Fresh?

No gym anxiety here. Your icon keeps it chill, fun, and beginner-friendly — with workouts that don’t feel like work.

THE HUSTLER

Booked and busy?

Meet your personal hype bot. Fast, focused workouts that slide between meetings, classes, or late-night scrolls.

THE ACHIEVER

All in?

Train smart, not just hard. Your Icon brings you stats, structure, and savage-level support to help you level up.

CHOOSE YOUR PLAN

Start for free, or unlock more power with our premium plans designed for every level of your fitness journey.

FREE

Kickstart your journey

Use our world-class fitness trackers + Get daily credits to try our mascot Icon

CORE

Level up your fitness

Select from a range of Icons – Each created by a qualified fitness professional

PRO

Train with the best

Gain access to our hand-picked experts. Choose the specialist that’s right for you

PREMIUM

Build your very own dream team

Combine up to 3 Icons for a fully personalized, high-performance experience – All working in beautiful harmony to help you succeed

* We're still finalising our pricing - But here's one thing we know for sure: Fitness should be affordable. We guarantee that a monthly CORE membership - our most popular plan - will cost less than a single session with a personal trainer.